PERSONAL INFORMATION WE COLLECT
When you visit the Sites, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Sites, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Sites, and information about how you interact with the Sites.
We collect this information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Sites, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Sites.
We also collect PI from you when:
you make a purchase or attempt to make a purchase through the Sites. Specifically, we collect your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information”.
you provide PI to us on the Sites. As an example, if you fill out the Sites contact information or newsletter forms we may request and you may provide your name, email, and phone number.
If you do not wish us to collect this information do not supply it to us.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information to fulfill any orders placed through the Sites (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use the Order Information to:
Communicate with you
Screen our orders for potential risk or fraud
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the other PI to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Sites (for example, by generating analytics about how our customers browse and interact with the Sites, and to assess the success of our marketing and advertising campaigns). We also use PI to provide you with news and information about our Sites and the services on these Sites.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us operate the Sites. For example:
We use Shopify to power our online store (read more about how Shopify uses your Personal Information).
We use Google Analytics to help us understand how our customers use the Sites (read more about how Google uses your Personal Information). You can opt-out of Google Analytics here.
We recommend you review these privacy policies if you visit any linked sites. We are not responsible for the content of linked sites or any use of the sites.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Sites data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Sites), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at email@example.com or by mail:
Attn: Privacy Manager
382 Hercules Drive, Suite 2C
Colchester Vermont 05446